Ontwerp voor een advertentie van Bureau voor Illustratie, Boek- en Sierkunst Mimosa 1884 - 1952

This advertisement design for Bureau voor Illustratie, Boek- en Sierkunst Mimosa, is a reminder that artists are also entrepreneurs. There’s a real conversation happening here between the bold, graphic lettering announcing ‘Reclame!’ and the delicate, decorative elements surrounding it. I imagine Vries, maybe sketching out ideas, trying to balance the need to grab attention with the desire to convey artistic flair. He's probably thinking about the fine line between commerce and art. The thick, confident lines of the typography contrasted with the flourish of the floral design shows this. It’s like he's saying, "We're artists, but we also know how to sell!” And the handwritten notes at the bottom? That’s the artist's hand, figuring things out, just like in any studio. It's a glimpse into his creative process. This piece speaks to the daily creative negotiation that artists face and how the past informs the present.