Très Parisien, 1925, No. 10, Pl. 6: Création Beer - L'HEURE DU THÉ 1925

This print, titled 'Très Parisien', was made in 1925 by G-P. Joumard, and is a pochoir print, a type of stencil printing popular for its vibrant colors. The choice of the pochoir technique is significant, as it allowed for the efficient reproduction of images with a handcrafted feel, ideally suited to capturing the essence of Parisian fashion. The designer, here, is focused on the textile and the way it drapes, emphasizing the cut of the garments and the effect it creates for the wearer. The flat planes of color and bold outlines exemplify the era's streamlined aesthetic, mirroring the industrial advancements and mass production techniques that were transforming the fashion industry. Ultimately, 'Très Parisien' reflects the democratization of style, and shows how the techniques of reproduction played a crucial role in disseminating fashion trends to a broader audience.