Très Parisien. La Mode, Le Chic, L’Elégance 1927
anonymous
quirky illustration
blue ink drawing
childish illustration
personal sketchbook
illustrative and welcoming imagery
illustrative and welcoming
sketchbook drawing
watercolour illustration
cartoon carciture
sketchbook art
dress
"Très Parisien. La Mode, Le Chic, L’Elégance" is a fashion illustration created in 1927 by an anonymous artist. The artwork, located in the Rijksmuseum, depicts two women wearing fashionable attire, showcasing the chic styles of the era. The illustration, which measures 267 mm in height and 177 mm in width, offers a glimpse into the world of Parisian fashion in the late 1920s. The intricate details of the garments, particularly the lacework and the geometric patterns, highlight the artistry and craftsmanship of the time.
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Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.
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