Promotional poster for Rezinotrest 1923

This 1923 promotional poster by Alexander Rodchenko for Rezinotrest, a Soviet rubber goods company, utilizes bold, geometric forms and a playful, almost cartoonish style. It features a stylized baby, with large eyes, a wide smile, and a hand holding a pacifier, designed to emphasize the quality and longevity of the company's products. The use of bright primary colors, and the text in bold font, ensures the message is highly visible and memorable. The poster exemplifies the Constructivist aesthetic popular in the early Soviet period, which aimed to bridge the gap between art and everyday life, making it a vital tool for advertising and propaganda. This striking design is characteristic of Rodchenko's work, which emphasized graphic simplification and bold compositions.