Advertising Poster. Read magazine 'Molodaya Gvardiya' 1924

This 1924 poster, designed by Alexander Rodchenko, advertises the Russian magazine Molodaya Gvardiya (Young Guard). Rodchenko, a prominent figure in the Russian avant-garde, utilizes bold, simplified forms in a dynamic composition. The simplified, almost cartoonish, image of a worker in red against a dark background, conveys a powerful message of revolutionary spirit and enthusiasm. This iconic poster exemplifies Rodchenko's mastery of constructivist aesthetics, which emphasized geometric shapes and bold colors in service of propaganda and social messaging.