Advertisement for GUM (department store) 1923

Alexander Rodchenko’s 1923 poster “Advertisement for GUM” is a quintessential example of constructivist art. The bold, sans-serif typography and dynamic composition, which utilizes photomontage techniques, are hallmarks of the style. The image depicts a city skyline with various modes of transportation, including a train, a car, and a streetcar, all seemingly suspended in midair. This dynamic composition, coupled with the compelling text that emphasizes the convenience and affordability of shopping at GUM, effectively draws the viewer's attention to the advertisement’s message.