Advertising poster for Moser watches 1923

This 1923 poster by Alexander Rodchenko advertises Moser watches, a popular brand in the Soviet Union. The poster features a stylized human figure, composed of various clocks and watches. This design evokes the importance of time in the modern world and emphasizes the quality of Moser timepieces. Rodchenko's use of bold typography and geometric shapes, typical of constructivist design, creates a striking visual impact, emphasizing the product and its message. This poster was commissioned for the GUM department store, which is prominently featured in the design. Rodchenko’s constructivist poster art was heavily influenced by the Soviet Revolution, promoting social messages through bold graphic design.