Advertising poster for Moser watches by Alexander Rodchenko

Advertising poster for Moser watches 1923

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word art style

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pattern out of typography

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hand-lettering

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lettering

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playful lettering

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hand drawn type

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hand lettering

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word art

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eye-catchy type

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small lettering

Copyright: Public domain US

This is an advertising poster for Moser watches by Alexander Rodchenko, though I don't know exactly when it was made. The poster is mostly red and white, with the image comprised of clocks and type in a geometric arrangement. I think the poster is kind of interesting in its use of constructivist principles, and makes me think of the Bauhaus aesthetic, but it’s also funny. I sympathize with the artist here and imagine what it might have been like to create this ad campaign. Maybe Rodchenko needed the money? The use of red is visually striking and certainly communicates a sense of urgency and attention. The geometric composition is dynamic, even as the arrangement is very simple. I imagine the red color and geometric shapes must have been very effective. The poster gives the sense of progress and the future, and the text is laid out in a way that is meant to grab you, and the composition makes you want to stop and consider the message.

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