Très Parisien, 1925, No. 6, pl. 11: Créations MARTIAL et ARMAND - AU FIL DE L'HEURE. 1925

This pochoir print, Très Parisien, was made in 1925 by G-P. Joumard. This print was created using a labor-intensive method of hand-coloring, involving the use of stencils to apply vibrant colors to each print individually. The deliberate craft of pochoir influenced the image’s bold lines and flat areas of color, giving it a stylized, modern feel. The choice of this artisanal technique, at a time when mechanical reproduction was becoming increasingly common, speaks to the continued appeal of handmade goods and the value placed on skilled craftsmanship in the world of fashion illustration. This meticulous process highlights the artistry involved in creating the image, inviting us to consider the relationship between fashion, art, and the world of production. It challenges us to see beyond the surface of the image and appreciate the labor, skill, and material choices that bring it to life. In doing so, the print elevates fashion illustration to the realm of fine art, questioning traditional hierarchies of taste and value.