Très Parisien, 1925, No. 1, Pl. 11.-VERTIGE. 1925

This fashion plate called ‘Vertige’ was made in 1925 by G.P. Joumard, a time when the world was going mad for newness. Just look at these ladies, all lines and angles, no fussy curves allowed! The whole thing is built up with these really fine, almost delicate lines. There’s a kind of controlled frenzy about the marks, especially in the fur trim on the coat. It's like Joumard is trying to capture a feeling, or a vibe, rather than just showing us what people were wearing. It’s interesting how the limited palette – mostly browns and creams – still manages to feel so vibrant. And notice how flat everything is. The shadows are suggested with just a few strokes, but it’s enough to give the figures shape and presence. I think of Sonia Delaunay's textile designs, where abstraction and functionality dance together. Both artists embrace a playful, almost chaotic energy while maintaining a strong sense of structure.