Très Parisien, 1925, No. 7, Pl. 3: Créations Jean PATOU - DINARD 1925

This print, Très Parisien, by G-P. Joumard was made in 1925, and look at those outfits, right? The colours are restrained, almost muted, but the marks are bold, confident. It's like Joumard knew exactly what he wanted to say, and how to say it. The material aspect of this work is really interesting; the surface is smooth. Joumard probably used a fine pen or brush to get those clean lines, the colours are transparent, almost like watercolours. The flat surface creates a sense of distance, as if we're looking at a fashion plate. Check out the coat on the left; that single white mark running down the side, it's so simple, yet it defines the whole shape. This print reminds me of Erte, who was also working around this time, but Joumard has his own distinctive style. Both artists play with the idea of fashion as a form of art, but where Erte is extravagant, Joumard is more understated, which is interesting, right?