Très Parisien, 1925, No. 9, Pl. 4: - FEUILLES MORTES 1925

Editor: This watercolor illustration, "Très Parisien, 1925, No. 9, Pl. 4: - FEUILLES MORTES" by G-P. Joumard, oozes 1920s chic. There's a real sense of elegance and aspiration here, with the elongated figures and luxurious clothing. How does the cultural context inform our understanding of this image? Curator: The illustration presents a window into the cultural aspirations of post-World War I Parisian society. Consider how publications like "Très Parisien" played a role in shaping and disseminating new ideals of femininity and luxury. The art deco style emphasizes modernity and sophistication. Who was the target audience and how might these images have functioned in their lives? Editor: I imagine wealthy women using them to stay on top of fashion. Was this simply a promotion of consumer culture, or was there something more to it? Curator: Absolutely, the illustration promoted consumer culture, particularly high fashion. However, it also reflected the changing role of women in society during the interwar period. These depictions showcase women as modern, independent figures, actively participating in the consumer economy and defining their identities through fashion and style. How does the composition, the choice of the color palette and streamlined form, enhance this message? Editor: The sleek lines and the muted, earthy tones feel very sophisticated and modern, fitting the "leaves" theme implied in the title. So, it is more than just ads; it shows new roles of women. It also promotes Paris as a centre for high society. I hadn't considered that aspect before. Thank you. Curator: Indeed. Paying attention to its visual and social role provides valuable perspectives of how society and media can come together in public and visual culture. It is about how art constructs identities and shapes our understanding of our contemporary world.