A Short History of General R. S. Ewell, from the Histories of Generals series (N114) issued by W. Duke, Sons & Co. to promote Honest Long Cut Smoking and Chewing Tobacco 1888
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This trade card from 1888, part of the "Histories of Generals" series, depicts Confederate General Richard S. Ewell. It is one of a set of cards produced by W. Duke, Sons & Co. to promote their "Honest Long Cut" brand of smoking and chewing tobacco. The card features a portrait of Ewell, along with a scene of a soldier marching towards a battlefield. This card, as well as others in the series, were meant to evoke feelings of patriotism and heroism, which would then associate with Duke's brand of tobacco. The image utilizes a combination of color lithography, typical of late 19th century printmaking, and exemplifies the use of patriotic themes for advertising and brand building.
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