Très Parisien (...)La Mode Le Chic L'Élégance 1925, Numéro 10, 1925-6e Année by G-P. Joumard

Très Parisien (...)La Mode Le Chic L'Élégance 1925, Numéro 10, 1925-6e Année

1925

G-P. Joumard's Profile Picture

G-P. Joumard

@gpjoumard

Location

Rijksmuseum
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Artwork details

Medium
painting, watercolor
Dimensions
height 275 mm, width 185 mm, thickness 007 mm
Location
Rijksmuseum
Copyright
Rijks Museum: Open Domain

Tags

#portrait#art-deco#narrative-art#painting#watercolor#cityscape#watercolour illustration#decorative-art

About this artwork

This is the cover of ‘Très Parisien’, a fashion magazine designed by G-P. Joumard in 1925, probably using gouache or watercolour. It’s all about suggestion. I love the blushy pinks and creams, how they evoke a mood more than anything else. Look at how Joumard suggests the folds of fabric with just a few lines. There's something so playful about the economy of mark-making. It reminds me that artmaking is all about decisions – what to include, what to leave out. Take the two trees that frame the figures, they're made with the simplest shapes and colours, but somehow they work. The whole cover has this effortless chic. It’s like a quick sketch dashed off in a Parisian café, capturing the essence of the era. Think of Sonia Delaunay’s textile designs, there's a similar sense of rhythm and abstraction. Both artists seem to revel in the sheer pleasure of colour and form. It’s a reminder that sometimes the most powerful art is the art that doesn't take itself too seriously.

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