The Fashion Magazine as Temptress by G-P. Joumard

The Fashion Magazine as Temptress 1925

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gpjoumard

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rijksmuseum

painting, watercolor

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portrait

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art-deco

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painting

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figuration

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watercolor

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watercolour illustration

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decorative-art

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watercolor

This 1925 cover illustration by G-P. Joumard for the French fashion magazine *Très Parisien* is a striking example of Art Deco style. The image features a stylish woman in a blue coat with white fur trim, walking a dog. The use of bold lines, geometric shapes, and decorative elements is characteristic of Art Deco, which was popular in the 1920s. The woman's sleek and modern attire, along with the sophisticated graphic design, embody the ideals of Parisian fashion and elegance that the magazine sought to promote. *Très Parisien* was known for showcasing the latest trends in fashion, and this cover art perfectly captures the era's glamour and sophistication.

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rijksmuseum over 1 year ago

The first fashion magazines were sold only by subscription. They have nondescript covers, with neither text nor image. This changed at the end of the 19th century when the publications came to be displayed in stands and shops. Publishers went to great lengths to entice potential buyers by means of attractive covers.

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