The Fashion Magazine as Temptress by G-P. Joumard

The Fashion Magazine as Temptress 1925

gpjoumard's Profile Picture

gpjoumard

rijksmuseum's Profile Picture

rijksmuseum

painting, watercolor

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portrait

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art-deco

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painting

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watercolor

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watercolour illustration

"The Fashion Magazine as Temptress" is a 1925 illustration by G-P. Joumard, housed in the Rijksmuseum. The artwork depicts a fashionable woman in a blue coat and plaid dress, holding a leash attached to a fluffy dog, standing in front of palm trees. The illustration is a cover for a fashion magazine, showcasing the ideal of Parisian chic. The title, written in a bold, elegant script, embodies the allure and sophistication associated with French fashion. Joumard's work captures the essence of the Roaring Twenties, highlighting the era's emphasis on style, luxury, and the emergence of a modern woman.

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rijksmuseum's Profile Picture
rijksmuseum over 1 year ago

The first fashion magazines were sold only by subscription. They have nondescript covers, with neither text nor image. This changed at the end of the 19th century when the publications came to be displayed in stands and shops. Publishers went to great lengths to entice potential buyers by means of attractive covers.

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