The Fashion Magazine as Temptress 1925

This magazine cover, "The Fashion Magazine as Temptress," was made by G-P. Joumard with gouache and watercolour, and it's a trip. The colours are muted, almost like a faded dream, and the lines are so deliberate, like the artist was feeling their way through a foggy memory. I wonder what Joumard was thinking, locked in their studio, conjuring this image. Maybe they were wrestling with the very idea of fashion, its allure and its artifice? I can imagine them fretting over each detail, that fur trim, the pattern on her dress, the way the palm fronds sway. It’s all so carefully placed. That confident black line, that nonchalant dog! There’s a nod to Art Deco here, but also something else, something more personal. Artists are always in conversation with one another, across time and space. We borrow, we steal, we transform. Joumard’s magazine cover whispers to fashionistas and artists alike.