Buvez tous Evian-Cachat c. 1912

This poster, *Buvez tous Evian-Cachat,* was created by Leonetto Cappiello. I love the way he approached this advert like a painting; he has employed such a limited palette. The green bottle and the black ground are offset by the pink details, which are painted with a real sense of playful urgency. The surface has a lovely texture. You can see the individual marks that make up the figures and the organic garland erupting from the bottle, contrasting with the smoothness of the black background, giving it a tangible feel. Look at the dancers, how their limbs are so clearly defined, even though they are made up of individual strokes of paint. You can almost feel the energy of their movement! The pinks here are so delicious, they immediately put me in mind of Toulouse-Lautrec's posters, though Cappiello finds his own individual voice. It feels like a conversation between artists over time. There's no single right answer here – just a delicious, refreshing composition, full of joy and movement.