Champagne De Rochegré 1902

Leonetto Cappiello made this advertisement for Champagne De Rochegré. It's a lithograph, which allows for those large areas of flat colour, like the solid yellow background. The process gives it a graphic, bold kind of feel. Look closely at the dress. See how it's not just black, but a whole bunch of tiny marks clustered together? It's almost like a swarm of tiny creatures making up the fabric. That’s what gives it texture, a kind of visual buzz. Then there are the big red letters, bold and rounded. This piece feels connected to Toulouse-Lautrec, both artists captured a moment with a poster style. But Cappiello brings a bit of his own flair to the scene, doesn't he? Art's always in conversation, always remixing and responding. It's never just one thing.