La Rose Jacqueminot Coty 1904

Leonetto Cappiello's 1904 poster, "La Rose Jacqueminot Coty," exemplifies the artist's mastery of Art Nouveau and advertising design. The poster features a woman in a flowing yellow dress, epitomizing elegance, as she delicately holds a rose and a perfume bottle. Cappiello’s bold use of color, simplified forms, and striking typography, combined with the evocative imagery of the rose, effectively communicates the luxurious quality of the Coty perfume. This iconic poster, characteristic of its era, is a powerful example of the influence of art nouveau on commercial art, showcasing the allure of femininity and refined taste.