La Fraisette 1909

"La Fraisette" is a striking 1909 poster by the Italian Art Nouveau artist Leonetto Cappiello. Known for his bold colors and simplified forms, Cappiello uses a female figure adorned with strawberries to advertise the "Fraisette" brand. The poster features a distinctive use of negative space against a black background, highlighting the bright colors of the woman's outfit and the product being advertised. The image's overall effect is eye-catching and memorable, characteristic of Cappiello's work during the early 20th century.