CACHOU LAJAUNIE 1900

"CACHOU LAJAUNIE" is a 1900 poster by Leonetto Cappiello, a leading figure in the Art Nouveau movement. This poster, advertising a French brand of breath mints, employs bold, graphic lines and flattened forms to create a striking visual. The stylized, fashionable woman, holding a mint and smoking a cigarette, is rendered in a whimsical, almost cartoonish style, emphasizing the product's ability to freshen one's breath and enhance their social image. Cappiello's work is known for its striking use of color, dynamic composition, and memorable imagery, contributing to his reputation as a pioneer of commercial art.