['Journal des Dames et des Modes: the Fashion Illustrators', 'Journal des Dames et des Modes: Fashion News'] 1912

['The Journal des Dames was inspired by the eponymous fashion magazine from the previous century and, like the earlier publication, referred to its illustrations as Costumes Parisiens. These Costumes Parisiens (184 illustrations in total) were drawn in a new, flat, decorative manner by George Barbier, Jan van Brock, Victor Lhuer and other Parisian artists, each with a signature style. Every issue came with two or three separate plates. These showed a wide variety of fashionable apparel, from elegant evening attire to outdoor outfits. A brief caption provides the name of the garment and the material from which it was made, but never the name of a fashion house.', 'The Journal de Dames et des Modes was marketed towards the affluent, sophisticated elite. The text consisted of literary contributions and articles on various topics written by leading Parisian literati. The fashion commentaries discussed the full spectrum of new trends, such as ‘strolling bareheaded by motorcar,’ matching the colour of one’s dress to that of one’s automobile, the impracticality of small umbrellas, the wearing of sky-blue and grass-green wigs, and the vogue among women for large flat hats or for the small toques adorned with feathers that projected from their foreheads like antennae.']