Très Parisien, 1925, No. 7, Pl. 15. - AUTEUIL 1925

This fashion plate titled "Très Parisien" from 1925 by G-P. Joumard is made with lithography on paper, and it’s fascinating to see how fashion can be captured with such simple means. There's a flatness here, a directness in the application of color and line that suggests a real economy of gesture. Look at the dress, how the pattern is suggested with dots, dashes, and vertical lines; it’s not about illusion, but about conveying the essence of the design. The limited palette, soft pinks and blues against a neutral ground, creates a kind of understated elegance. This approach to mark-making reminds me of Matisse, someone who wasn’t afraid to flatten space and use color as pure sensation. Though Joumard's work is more commercial, both artists share a similar sensitivity to the interaction between color and form. What remains so interesting is how the exchange of ideas can inform and infuse such different areas of creative production.