Shop Sign for Daichinrō 1830

This uchiwa-e (Japanese fan print) by Yamada Hōgyoku (1804-1844) is a shop sign for Daichinrō, a business likely specializing in silk fabrics and kimono. The bold, stylized calligraphy in white against a red background highlights the name "Daichinrō" in kanji characters. The simple design and use of vibrant colors would have been effective in attracting customers. The work showcases the versatility of woodblock printing in commercial advertising in 19th-century Japan.