Ontwerp voor een reclame voor de Algemeene Maatschappij van Levensverzekering en Lijfrente te Amsterdam 1866 - 1934

This 1866-1934 design for an advertisement by Dutch architect Hendrik Petrus Berlage (1856-1934) is a striking example of graphic design from the late 19th century. Berlage’s design features an intricate decorative frame surrounding the text, emphasizing the company’s name, location, and services. The use of ornate details, such as the decorative frame, highlights the importance of the company’s offerings. This artwork, located in the Rijksmuseum, is a testament to Berlage’s multi-faceted talents as a designer, and is a prime example of Dutch graphic design from the 19th century.