Flora Walsh as Josephine, from the Actresses and Celebrities series (N60, Type 2) promoting Little Beauties Cigarettes for Allen & Ginter brand tobacco products by Allen & Ginter

Flora Walsh as Josephine, from the Actresses and Celebrities series (N60, Type 2) promoting Little Beauties Cigarettes for Allen & Ginter brand tobacco products 1887

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print, photography

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portrait

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print

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charcoal drawing

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photography

Dimensions: Sheet: 2 3/8 × 1 1/2 in. (6 × 3.8 cm)

Copyright: Public Domain

Editor: So, this sepia-toned photograph, "Flora Walsh as Josephine," taken around 1887 by Allen & Ginter, presents a young actress in costume. There's something so fragile and theatrical about it. It makes me think of old storybooks. What draws your eye when you look at this piece? Curator: Fragile and theatrical...yes! It's a relic from a time when even everyday objects, like cigarette cards, were miniature stages. For me, it's the gaze, the self-conscious pose. It speaks volumes about the performance of identity, even then. It also seems influenced by Japonisme. Do you see anything of that style, perhaps in the composition? Editor: Hmm, Japonisme... maybe the way the figure is framed by that almost architectural arch behind her? Or is it the sort of flatness of the background? It definitely feels different than a lot of strictly Western portraiture I've seen. Curator: Precisely! Think of the asymmetry and cropped compositions found in ukiyo-e prints, for instance. And let’s not forget this was essentially advertising! "Little Beauties Cigarettes"... Can you imagine how that imagery played on societal perceptions of women, innocence, and, well, desire, in that period? Editor: So it's both art and...a sales pitch? Kind of unsettling when you think about it that way. Like a precursor to modern celebrity endorsements. Curator: Exactly! The commodification of beauty and talent isn’t exactly new. Perhaps this image also suggests those old trade cards also brought 'high culture' like theatre and performance into everyday spaces. But who benefited most, do you think, from images like this? Editor: That’s a great point. It sounds like beneath the surface, this simple photograph reveals layers about the subject and broader cultural practices. I would never think about that. Thank you. Curator: My pleasure! Art whispers its secrets if we listen carefully enough, and allow ourselves to feel and explore a bit beyond our immediate perceptions!

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