Card 884, Irene Verona, from the Actors and Actresses series (N45, Type 2) for Virginia Brights Cigarettes 1885 - 1891

This albumen silver print, "Card 884, Irene Verona" was produced by Allen & Ginter, as part of a series of promotional cards included in packs of Virginia Brights Cigarettes. Photography, though seemingly instant, involves a complex interplay of chemical and mechanical processes. In the 19th century, albumen prints like this one involved coating paper with egg white before applying a light-sensitive silver solution. This procedure would have been completed by a team of skilled technicians, whose work facilitated the mass production of these cards. The card's small size reflects its intended use, not as high art, but as a collectible item, driving sales through the appeal of celebrity. The choice of photography speaks to the democratizing force of the medium. This accessible technology allowed for widespread distribution and consumption of images, creating a visual culture linked to commerce. The very act of collecting and trading these cards fostered a sense of community and participation in the burgeoning consumer culture. These cards remind us of how deeply intertwined art, industry, and everyday life can be.