Très Parisien, 1925, No. 10, Pl. 2. - HÉLIOTROPE 1925

This fashion plate, ‘Très Parisien’, was printed in 1925, and you can see it’s all about capturing a mood, a moment in time with a few simple lines and washes. There’s a light touch to it, like a watercolor sketch, where the artist lets the colors breathe. I like how Joumard uses line to define the figures, but then lets the fabric designs do their own thing. Look at the coat on the standing figure, how the fur collar seems to move. It’s a bit of a controlled chaos, right? The artist isn’t trying to create a perfect representation, but something more evocative. You can feel the energy of the era, that tension between tradition and modernity, captured in the swooping lines and the way the colors and textures clash. It reminds me a bit of the way Sonia Delaunay played with color and form to capture the dynamism of modern life. It’s all about the ongoing conversation, with each artist adding their own voice and perspective.