Dimensions: height 222 mm, width 135 mm, thickness 2 mm
Copyright: Rijks Museum: Open Domain
This is a price list of scientific instruments by Erven F. Bohn, printed in Haarlem. Immediately striking is the ordered hierarchy of information, divided into distinct textual blocks separated by generous negative space. The composition is grounded by the firm's name at the top, followed by the purpose of the paper, and concluding with the printer's details at the bottom. Note how font size and weight are purposefully varied to establish importance, guiding the eye through a structured reading experience. The delicate swirls at each corner contrast with the mechanical illustration, indicating precision. The print functions almost like a diagram; it provides a structured format not just to inform, but also to instill confidence through clarity, order, and the aesthetic appeal of precision in both design and information. This fusion of form and function challenges the conventional divide between art and utility.
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