Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
This is a promotional card for Cross Cut Cigarettes, produced by W. Duke Sons & Co. sometime between 1870 and 1920. These cards, featuring actors and actresses like Georgie Danning, were included in cigarette packs as collectibles. In the late 19th century, advertising exploded. Companies sought novel ways to promote their products and the burgeoning entertainment industry offered an appealing strategy. By associating cigarettes with popular performers, Duke aimed to create aspirational connections in the minds of consumers. These cards became cultural artifacts reflecting the values and interests of the time, where performers were elevated to celebrity status. To fully understand the social impact of these cards, we can look to the history of advertising and the development of celebrity culture. Research into Duke's business practices and the careers of the featured actors provides insights into the cultural landscape of this era. Ultimately, this simple card is a reminder that art and culture are shaped by economic forces.
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