West, from the Actors and Actresses series (N45, Type 1) for Virginia Brights Cigarettes 1885 - 1891

This is 'West,' a photographic print made by Allen and Ginter for Virginia Brights Cigarettes. It’s part of a series called 'Actors and Actresses,' reflecting the growing celebrity culture of the late 19th century in the United States. These cards were distributed with cigarette packs, using popular figures to promote smoking. It's a fascinating example of how commercial interests co-opted the burgeoning entertainment industry. Actresses like West gained visibility, but within a framework that prioritized consumerism. The image's visual codes – her costume, pose, and the exotic backdrop – create an alluring spectacle. Understanding this image requires exploring the cultural norms around entertainment, advertising, and gender roles of the time. We can consult theater programs, advertisements, and social commentaries to unpack its meaning. Ultimately, 'West' reminds us that art and popular culture are always embedded in specific social and institutional contexts.