Dobroliot (Fly well) 

This Constructivist poster was created by Alexander Rodchenko to promote Dobroliot, an early Soviet airline. Produced via lithography, a printmaking process using a flat stone or metal plate, this artwork exemplifies the fusion of art and industry characteristic of the era. The orange and blue colors, combined with bold typography and geometric forms, create a visually dynamic composition. Notice how the image of the airplane and the grid of the globe convey a sense of modernity and progress, reflecting the Soviet Union’s aspirations for technological advancement. The graphic style emphasizes the inherent qualities of ink and paper, transforming them into a powerful tool for mass communication. Rodchenko employs industrial materials and production techniques to promote the airline, blurring the boundaries between art, design, and advertising. The emphasis on efficiency and functionality speaks to the broader social context of the time, reflecting the Soviet Union's focus on collective effort and industrial growth. By understanding the materials, making, and context of this work, we recognize its significance in shaping a new visual language for a revolutionary society.