Dobroliot (Fly well) 

Editor: This is *Dobroliot (Fly Well)* by Alexander Rodchenko. It appears to be a graphic poster, likely from the early Soviet era given its constructivist style. The sharp angles and bold colors give it such a powerful and direct feeling. What’s your interpretation of the historical context of this work? Curator: Given the geometric style and stark typography, it aligns with the visual language used widely to broadcast the messages of social change after the Russian Revolution. We see here Rodchenko employing photomontage and graphic design not purely for artistic expression but to advance the public role of art and advocate for a new socio-political order. Notice the word "Dobrolet" dominating the composition; what does that suggest to you about the goals of this artwork? Editor: I see “Dobrolet” prominently featured. The poster includes calls to action: 'Everyone, Everyone, Everyone,' followed by text suggesting, 'Whoever is not a shareholder is not a citizen.' The whole image looks to persuade citizens to invest and participate in a public service. It must be about promoting a specific program or initiative. Curator: Precisely. This is propaganda, not in a pejorative sense, but to encourage financial investment into Dobrolet, which was an early Soviet civil aviation company. Understanding that context, how does the bold visual style serve its purpose? Editor: The high contrast colors, dynamic angles of the airplane, and fragmented layout definitely capture your attention. It visually screams "progress" and "future." The visual message aligns so well with the message they are hoping to put across. Curator: It's fascinating how Rodchenko weaponizes avant-garde aesthetics to popularize the socialist project. He uses his art to engage the Soviet population in very concrete ways. A departure from art for art's sake! Editor: Learning the historical context has deepened my understanding immensely. I didn't recognize all those political undercurrents at first glance. Thanks!