Aux Buttes Chaumont 1890

"Aux Buttes Chaumont" (1890) is a poster by Jules Chéret, a prominent figure in the *Belle Époque* era of French art. Known for his vibrant, often whimsical style, Chéret's poster depicts a young girl holding a sign advertising an exhibition of winter fashions at the Grands Magasins Aux Buttes Chaumont, a department store in Paris. Chéret’s bold use of color and dynamic composition effectively draw attention to the advertisement and its message. This poster exemplifies Chéret’s mastery of lithographic printing, which allowed him to create striking images that were widely reproduced and distributed throughout Paris.