Pour l’été 1910

"Pour l’été" (For the Summer) is a 1910 advertisement poster by Leonetto Cappiello, a prominent Italian-born poster artist of the early 20th century. This vibrant poster features a stylish woman in a yellow dress, holding a fan in front of a seaside background, showcasing the desirable lifestyle associated with the brand "Toiles Frauder". The Art Deco style of the poster, evident in the bold typography and striking use of color, exemplifies Cappiello's influential approach to graphic design. His posters were known for their innovative designs and captivating imagery, often incorporating humor and wit to attract the attention of consumers.