Pastilles Poncelet 1896

"Pastilles Poncelet" is a lithographic poster designed by Jules Chéret in 1896. The poster features a woman in a yellow coat and red dress, caught in a rainstorm. Her umbrella is turned inside out by the wind, and she shields her face with her hands. Chéret, known as the "father of the modern poster," utilized vivid colors, dynamic composition, and a sense of movement, characteristic of his style, to advertise the Pastilles Poncelet, a popular cough drop brand. The poster's striking imagery and lively design helped to solidify its popularity, and it is now considered a classic example of Art Nouveau advertising.