Brochure on an Electric Log 1882

This is a brochure on an Electric Log by M. G. Fleurias, of undetermined date, printed on paper. The dominant visual experience is one of austere functionality, typical of technical documentation. The composition is structured by a hierarchy of text elements, from the large, centered title to the smaller details of the publisher and date. The limited palette—primarily the monochrome of the aged paper and dark ink—focuses attention on the typographic forms themselves. Each letterform contributes to the overall texture and rhythm of the page. The evident wear and tear, such as the creases and discolouration, add another layer, hinting at the historical circulation and use of this document. Consider the role of text as image. The brochure presents information, but its visual arrangement also communicates intent and purpose, transforming language into a structured field of aesthetic interest. By focusing on these formal qualities, we recognize how the design embodies and conveys a set of cultural values related to precision, clarity, and technological advancement.