Dimensions: Sheet: 3 11/16 × 2 1/2 in. (9.4 × 6.3 cm)
Copyright: Public Domain
This trade card for R. Brook, Engraver, was likely made in London using engraving, a printmaking technique where an image is incised onto a metal plate, and then used to print multiple copies. Notice how the crisp lines and precise lettering showcase Brook’s skill in manipulating metal with tools. The card presents a price list for different lettering styles and decorative rolls, essential for printing books, documents, and ephemera of the time. This wasn't just art; it was a crucial service in a rapidly expanding print culture. Consider the labor involved in producing each of these engraved lines, and the skilled craftsmanship required. The card serves not only as an advertisement, but as a material testament to the engraver's mastery and the value placed on skilled work in the 18th century marketplace. It is a reminder that even seemingly simple printed materials have a rich history embedded in their making.
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