[Actress holding hand to heart], from the Actors and Actresses series (N145-8) issued by Duke Sons & Co. to promote Duke Cigarettes 1890 - 1895

This albumen silver print of an actress was made around 1870 by W. Duke, Sons & Co., as a promotional item for Duke Cigarettes. These cards were collected and traded, making them an early form of mass media advertising that helped to create celebrity culture. This card’s value comes from its insight into the social dynamics of the time. During the late 19th century, theatre was a popular form of entertainment, and actresses were among the most recognizable public figures. The pose, with her hand to her heart, is dramatic and theatrical. The company sought to capitalize on this popularity by associating their product with the glamour and allure of the stage. In an era of industrialization, advertising images were carefully constructed to evoke aspiration. This image is no exception: it links the consumption of cigarettes with the perceived sophistication and artistry of the theatrical world. To understand its full impact, researchers can consult databases of popular culture, theatrical archives, and advertising history to reveal the economic and social context of its making.