Dimensions: Sheet: 2 11/16 × 1 3/8 in. (6.8 × 3.5 cm)
Copyright: Public Domain
This small promotional card featuring Miss Harding was produced by W. Duke, Sons & Co. around the turn of the century, to promote Cross Cut Cigarettes. These cards, which were immensely popular, offer a window into the cultural values of the time. Here, Miss Harding, an actress, is presented as an object of admiration, embodying an ideal of feminine beauty and grace. The image, however, also hints at the complex dynamics of gender and labor. Actresses like Harding were public figures, but their status was often precarious, subject to the whims of public opinion and the constraints of a male-dominated industry. The card’s association with cigarettes further complicates the narrative, linking Harding’s image to a product that was both a symbol of sophistication and a source of health risks. This juxtaposition raises questions about the ethics of advertising and the exploitation of female images for commercial gain. In looking at Miss Harding, one might reflect on how women's identities are so often bound up with cultural and economic forces, and how these historical representations continue to shape our perceptions today.
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