Art - Goût - Beauté, Feuillets de l' élégance féminine, Novembre 1928, No. 99, 9e Année, P. 4 1928

This vibrant pochoir print comes from a 1928 issue of *Art-Goût-Beauté*, a French fashion magazine. Pochoir is a hand-stenciling technique that was popular for reproducing images, especially in the early 20th century. The process involved creating a series of stencils, one for each color, and then carefully applying the colors to the paper in layers. Look closely, and you’ll see the soft edges and slight overlaps that are characteristic of pochoir. The colors are rich and saturated, which gives the image a striking visual impact. The magazine itself was a product of the fashion industry, showcasing the latest trends and designs. Magazines like these employed many skilled artisans, who painstakingly created these images, often anonymously, to fuel the desires of a growing consumer culture. Consider the amount of labor involved in producing these images. It challenges our traditional ideas about art and craft.