Très Parisien, 1926, No. 2, Pl. 7: Création BERTHE HERMANCE - NADINE 1926

G-P. Joumard created ‘Très Parisien’ in 1926, using paint to capture the essence of Parisian fashion. The muted palette of blues, whites, and creams gives the image a subdued glamour, perfect for the interwar period. I imagine Joumard, perched in a café, sketching furiously as stylish women rushed by. What was it like for him to capture these fleeting moments of elegance and modernity? The controlled brushstrokes and flat planes of color remind me a little of Léger, with a similar interest in simplifying and streamlining form. Each color choice feels precise, aimed at evoking a specific mood and time. The linear quality reminds me of the illustrations of Erté, but with a softer touch. There’s a sense of playfulness, but also an intentionality, as if Joumard were carefully considering how each element contributes to the overall composition. The image, like a poem, hints at the untold stories of the women who wore these clothes. Artists like Joumard and Erté are in constant dialogue, each riffing on the other’s ideas, pushing the boundaries of fashion illustration. It’s like a visual conversation that we're still a part of today.