Art - Goût - Beauté, Feuillets de l' élégance féminine, Noël 1928, No. 100, 9e Année, p. 47 1928

This advertisement for maille clothing appeared in a 1928 issue of Art-Goût-Beauté. The figures, rendered with a limited palette of blues, pinks, and creams, immediately draw the eye. Notice how the geometric patterns on the garments disrupt the smooth surface, creating a sense of depth within the flat plane. The composition divides the scene into distinct zones: the figures with their cubist-like background and the bold sans-serif typography. These elements create a visual language that speaks to the era's fascination with modernity and industrial progress. The artist uses semiotic signs to convey meaning. The clean lines and simplified forms suggest efficiency and functionality. Yet this functionality is embedded within a matrix of cultural codes that equate modernity with ideas of beauty and elegance. This interplay of form and cultural reference destabilizes fixed meanings, allowing for a dynamic interpretation of the work. Ultimately, it invites ongoing engagement with the visual and cultural signs of modernity.