Art - Goût - Beauté, Feuillets de l' élégance féminine, Janvier 1924, No. 41, 4e Année, p. 14 1924

This fashion plate appeared in a January 1924 issue of "Art- Goût - Beauté", a French magazine dedicated to women’s elegance. It reflects a society in transition after World War I. Here, the image presents a stylish woman in a marine-inspired wool dress, accentuated by a red scarf. The backdrop features a stylized Arc de Triomphe, grounding the image in Parisian culture. Fashion magazines like this one played a crucial role in shaping tastes and dictating trends, both reflecting and reinforcing existing social hierarchies. They promoted a vision of femininity closely tied to consumerism and leisure, accessible primarily to the upper classes. The mention of aviation attire hints at a progressive embrace of modernity, yet the overall tone suggests a self-conscious adherence to established social rituals. To fully understand the role of "Art- Goût - Beauté", one might consult period sources, such as fashion journals, social commentaries, and economic data about the fashion industry. This helps us to consider the social and institutional contexts in which the magazine operated.