A Short History of General Nathaniel P. Banks, from the Histories of Generals series (N114) issued by W. Duke, Sons & Co. to promote Honest Long Cut Smoking and Chewing Tobacco 1888

This chromolithograph was made by W. Duke, Sons & Co. in the late 19th century as a promotional item for their tobacco products. It depicts General Nathaniel P. Banks, a controversial figure from the American Civil War. The card is a fascinating example of how images are mobilized within commercial culture. Banks's likeness, a symbol of military authority, is strategically placed to lend an air of respectability and trustworthiness to the "Honest Long Cut Tobacco." This intertwining of military heroism with consumerism speaks volumes about the values and aspirations of the time. The visual codes at play here—the general's stern gaze, his formal uniform, and the accompanying scene of soldiers—all contribute to a narrative of strength, honor, and American identity, subtly encouraging consumers to associate these qualities with the tobacco brand. To fully understand this image, we need to delve into the history of advertising, the cultural significance of the Civil War, and the role of tobacco in American society. Through careful archival research and critical analysis, we can uncover the complex layers of meaning embedded within this seemingly simple commercial card.