BALLOON SELLER by Sergio Mario Illuminato

BALLOON SELLER 2019

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mixed-media, acrylic-paint

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mixed-media

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contemporary

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abstract painting

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water colours

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acrylic-paint

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figuration

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acrylic on canvas

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underpainting

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plant

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abstraction

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watercolour bleed

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watercolor

Dimensions 100 x 70 cm

Editor: So this is Sergio Mario Illuminato’s "Balloon Seller" from 2019, done in mixed media, incorporating acrylic and watercolors. It strikes me as both playful and a little unsettling with that small golden figure seemingly suspended. What's your take on this piece? Curator: It’s interesting how you read the figure as suspended. To me, that immediate sense of lightness belies a commentary on contemporary labor, particularly in the gig economy. Those balloons, rendered as dark, weighty orbs, feel less like symbols of joy and more like burdens. Editor: Burdens? I hadn’t thought of it that way. Is it the choice of the darker colors that suggests that, or something else? Curator: The color absolutely contributes, but consider the figure’s posture – almost hunched, struggling against this cluster of dark “balloons”. What does it mean to be tethered to something that appears light but is, in fact, oppressive? Think about the social and political context: in 2019, precarious labor was already a hot topic, fueled by anxieties around automation and the changing nature of work. Editor: So you're suggesting the artwork engages with this narrative by inverting the common symbolism of balloons? Making them represent constraints? Curator: Precisely! And what of the "seller" in the title? Who buys these “balloons?" Is it a willing transaction, or one driven by necessity? The artwork raises questions about agency, economic pressures, and the performative nature of happiness often associated with consumer culture. Editor: I see. That makes me think about how advertising pushes this image of joy through consumption, even if the reality is quite different for the people producing these goods or services. Thank you, I never would have looked at it this way! Curator: It’s all about recognizing how art reflects and critiques the power structures around us. Glad I could offer a new perspective.

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