Prospectus voor de prenten 'Oud- en Nieuwjaar' van Theo van Hoytema 1894

This prospectus, designed by Dutch artist Theo van Hoytema in 1894, advertises a set of two lithographs titled "Oud- en Nieuwjaar." The design features a detailed depiction of a peacock's tail feathers, created using a black and white woodcut style. The text within the prospectus provides details about the size, printing method, and price of the lithographs, which were printed on Japanese paper and numbered from 1 to 200. This prospectus is an example of late 19th-century graphic design and printmaking practices, showcasing the growing popularity of lithography and its use in commercial advertising.