Très Parisien. La Mode, Le Chic, L’Elégance 1923
anonymous
underwear fashion design
pastel soft colours
light coloured
traditional media
retro 'vintage design
flat colour
historical fashion
character design for animation
watercolour illustration
soft colour palette
"Très Parisien. La Mode, Le Chic, L’Elégance," is a fashion illustration from 1923. It depicts two stylish Parisian women in the latest fashion trends, showcasing the elegance and sophistication of the era. The illustration's details, such as the patterned dresses and hats, offer a glimpse into the evolving style of the Roaring Twenties. The artwork is housed in the Rijksmuseum, and its delicate lines and vibrant colors create a captivating visual representation of Parisian fashion.
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Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.
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