Trade Card for Messrs. Henry Southgate & Co., Book Sellers 1825 - 1900
vizetellybrothersco
themetropolitanmuseumofart
drawing, print
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drawing
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aged paper
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water colours
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ink paper printed
# print
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personal sketchbook
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ink colored
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sketchbook drawing
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watercolour bleed
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watercolour illustration
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sketchbook art
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watercolor
This 19th-century trade card, designed by the Vizetelly Brothers & Co. for Messrs. Henry Southgate & Co., showcases the intricate beauty of Victorian typography. The design features ornate, scrolling lettering framing the advertisement for the booksellers, emphasizing the grandeur of their business. The card advertises the booksellers' location near the Inns of Court, promoting their accessibility to a discerning clientele interested in literature and the fine arts. The design's complexity and intricate detail reflect the Victorian era's embrace of craftsmanship and ornate aesthetics.
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