Toujours Chic Les Deshabillés, Hiver 1921-1922: Ketty 1921 - 1922

G-P. Joumard created this fashion plate called 'Ketty' around 1921, using watercolor and pochoir on paper. These printing methods – using stencils to apply color – were widely used for publications illustrating the latest styles, often targeting affluent consumers. The image shows a young woman in a daringly short dress, accessorized with a cloche hat and high heels. The description below the design states that the trousers are made from white duvertine, while the jacket and trim are in gooseberry duvertine. The soft, diffuse quality of the pochoir technique lends a tactile sense to the represented textiles. This was an essential selling point, designed to evoke the pleasures of consumption. These fashion plates were produced for a mass audience, indicative of the expansion of capitalism during this period, and the burgeoning demand for fashionable clothing and accessories. These trends had a direct impact on workers in the textile industries. This artwork is a material document of its time, revealing much about society, labor, and the rising tide of consumerism.