Dwyer Brothers, from the Racing Colors of the World series (N22b) for Allen & Ginter Cigarettes 1888

This small chromolithograph, "Dwyer Brothers," was printed in the late 19th century by Allen & Ginter Cigarettes as part of their "Racing Colors of the World" series. These cards, included in cigarette packs, depicted various aspects of horse racing, catering to the popular fascination with the sport at the time. This image is a window into the commercialization of leisure and the rise of consumer culture in the United States. Horse racing, while enjoyed across social classes, was heavily associated with wealth and status. The Dwyer Brothers, prominent figures in the racing world, became symbols of success and aspiration. By associating their brand with such imagery, Allen & Ginter sought to elevate the perceived value of their cigarettes. Examining these cards reveals the intricate connections between commerce, sport, and social identity in 19th-century America. Further research into Allen & Ginter's marketing strategies and the social history of horse racing would offer a more complete understanding. This artwork reminds us that even the smallest objects can reveal broader cultural and historical trends.